The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target demographic. For example, the social media strategy used by a sports company like Adidas, which caters mostly to the younger crowd, will be vastly different
Expand Your Social Media Presence With These 5 Quick Tips
Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an
9 Signs The Entrepreneur Life Is Right For You
The life of an entrepreneur isn’t for everyone. It requires a lot of passion, dedication, and independence. Simply put, it is not for the faint of heart. However, it can be incredibly rewarding when a business idea takes off. If you are thinking about starting your own business, consider these
9 Key Tips For Increasing Your Effectiveness
No matter how big our dreams, our time and resources are limited. Moving forward effectively is key. Once you’ve committed to accomplishing something and putting in the effort, you’ll want to get the biggest return on your investment that you can, in the most efficient way. Here are 9 tips for
4 Tips To Ensure Video Content Marketing Success
As videos become increasingly popular, they are the perfect compliment to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy. According to a report by Demand
Six Questions To Help You Find Your Target Customers
Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets you concentrate your marketing efforts on those consumers who are
In These 5 Cities You Can Still Ride A Streetcar
Streetcars lost favor with the American commuting public, but they are making a comeback—slowly. Cincinnati and Detroit will be launching new streetcar lines soon, and the 2000s saw a slow build up in the popularity of this mode of transport, starting with the launch of Portland’s successful line in
10 Steps To Follow When Creating Your Content Strategy
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here