Everyone in life has setbacks, both big and small. The bigger ones may feel more noticeable, but even the smaller ones can take a toll on the way we think and feel. These challenges can leave people scrambling to keep up, and might lead to people reconsidering their paths and goals. Learning how
10 Marketing Rules the Best Entrepreneurs Live By
1. Grab attention. You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world. Regardless of whether the statistic is true, it’s imperative that your marketing captures customers’ attention. Here’s
How Your Brand Can Leverage Twitter To Break Through The Noise
When trying to get the word out about your business, you might feel discouraged by all the competition out there. Thanks to the rise of social media over the last decade, Twitter and platforms like it are no longer just for user entertainment; rather, businesses can benefit from
How to Influence Buyers Using the Power of Brand Personality
When every option looks, sounds and acts the same, how do customers choose? All products, in every industry, risk becoming a commodity. Technologies can be copied so quickly that new features and functions – even product quality – aren’t sufficient to grow your business. The same information,
To Go From Idea to Entrepreneur, Follow These 3 Steps
The title of entrepreneur is often misunderstood. Although the majority of the world wants to believe that owning a business or working on an idea means you are an entrepreneur, the reality is that entrepreneurship is so much more than just these two things. It is about the ability to
Learn How To Measure The ROI Of Your Social Media Campaign
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whether social
10 Strategies Small Business Owners Can Use To Nurture A Successful Social Media Presence
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a
How to Use Social Media to Engage With Clients
It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your