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The Blog

The title of entrepreneur is often misunderstood. Although the majority of the world wants to believe that owning a business or working on an idea means you are an entrepreneur, the reality is that entrepreneurship is so much more than just these two things. It is about the ability to innovate by helping society progress. That title [...]

May 30, 2019

To Go From Idea to Entrepreneur, Follow These 3 Steps

The title of entrepreneur is often misunderstood. Although the majority of the world wants to believe that owning a business or working on an idea means you are an entrepreneur, the reality is that entrepreneurship is so much more than just these two things. It is about the ability to

Business,  Life,  Uncategorized Business,  entrepreneur,  small business

January 3, 2019

Learn How To Measure The ROI Of Your Social Media Campaign

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whether social

Business,  Social Media social media campaign

December 18, 2018

How To Make Your Content Meaningful

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 Meaningful Brands study shows that people wouldn’t care

Uncategorized marketing campaign,  meaningful content

December 1, 2018

10 Strategies Small Business Owners Can Use To Nurture A Successful Social Media Presence

Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a

Business,  Social Media small business,  small business owner,  social media

November 20, 2018

How to Use Social Media to Engage With Clients

It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your

Business,  Social Media clients,  customers,  social media

November 18, 2018

How To Be Engaging With Your Content Marketing

Content marketing is important because it’s a primary and effective way to attract, engage and convert new customers. Conversely, if your website lacks engaging and compelling content, information, how much could this be costing you? When a prospect or customer visits your blog and website, they

Business,  Social Media content marketing,  marketing

October 23, 2018

Are LinkedIn Groups Worth The Effort For Your Brand?

LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video

Business,  Social Media linkedin,  linkedin groups,  social media

September 26, 2018

How To Create Videos Your Audience Will Love

Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only two-fifths of marketers use video as a strategy. This suggests that while we love to bang on about it, we

Business,  technology digital marketing,  marketing,  video

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