The title of entrepreneur is often misunderstood. Although the majority of the world wants to believe that owning a business or working on an idea means you are an entrepreneur, the reality is that entrepreneurship is so much more than just these two things. It is about the ability to
10 Strategies Small Business Owners Can Use To Nurture A Successful Social Media Presence
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a
How To Start a Business and Save For Retirement at the Same Time
Starting a business is an endeavor that is not for the faint of heart. It takes up to 24 hours a day, seven days a week, and every bit of your mental and emotional focus, not to mention, in most cases, a significant amount of your life savings. To muster up that much energy and effort, small
What Is Content Marketing? How Does It Help Your Small Business?
Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. What is content marketing? How does it help your small business? Let's take a look. Content Marketing Is
6 Reasons For Your Business To Be Human on Social Media
Showcasing the human side of your business on social media pays. It creates new leads, builds trust and that is why businesses do it. In fact, at a basic level it is simply an extension of the idea that content has to be created primarily for a human audience and then for the search engines. Here
4 Email Marketing Tips To Increase Your Open Rates
Growing a small business is a lot of work, requiring an abundance of focus and attention to detail. One of the least expensive methods of communicating and marketing is using email to send messages directly to the inboxes of people who may be interested in the products or services you offer. When
Advantages of Using Social Media for Your Small Business
If you own a small business then hopefully you have a presence on social media, because your competitor most likely does. Businesses, big and small, are hitching their marketing wagons to the social media star for a reason. They are getting results. Small businesses are reporting an increase in