It is imperative for your business to create a presence on social media if you wish to grow and reach and engage new and current customers. The benefits are simply too great to ignore. It is also important to note that you cannot launch a successful social media marketing plan without a
How To Be Successful Working From Home
Having the ability to work from home is a dream that is shared by many who have ever gotten stuck in morning traffic or had to commute for over an hour to and from the office. For people who have taken their first freelance job or have been allowed by their company to start telecommuting, the
How To Re-Purpose Content: 11 Ways
Okay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge. Some of you hire others to do this on a full-time basis. Others have outsourced part of their
How To Be Successful With Twitter Marketing
Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical
Hiring a Social Media Agency – Are You Asking the Right Questions?
“Why hire a social media consultant if I can do the job myself?” Most businesses have asked this question at least once because they tend to assume that social media starts and ends at having a Facebook fan page or a Twitter account. Wrong! Friends, believe me, it does not get the job done. Using
Advantages of Using Social Media for Your Small Business
If you own a small business then hopefully you have a presence on social media, because your competitor most likely does. Businesses, big and small, are hitching their marketing wagons to the social media star for a reason. They are getting results. Small businesses are reporting an increase in
10 Real Estate Blog Topic Ideas
Does the mention of a real estate blog leave you scratching your head for topic ideas? Chris Brogan once said, "No matter what, the very first piece of Social Media Real Estate I'd start with is a blog." In response to reading his advice, I have to agree as a blog can be used as a marketing tool to
7 Tips to Gain Your Reader’s Empathy
Most successful blogs have one thing in common. They offer information, ideas, and tips that readers can implement. Bloggers who have been there and done that and who can put themselves in the reader’s shoes win over the confidence of their audience. Establish empathy, be a problem solver and you’ll