As an entrepreneur or small business owner, one of the biggest challenges that lies between the failure or successful launch of an endeavour is the marketing plan or strategy used for the promotion of your business. Having a unique and saleable idea is key, but just as important is getting it out
6 Tips For Using Twitter To Improve Customer Service
Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if not hundreds of thousands) of people in the space of minutes. Unfortunately, if that comment is
How To Make Real-Time Marketing Moments Work For Your Brand
As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers has always been short. Now that customers have access to the world in the palm of their hands via their smartphones, it has become even more incumbent
How To Use Social Media To Build Customer Loyalty
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight.
5 Ways To Make Your Sales And Marketing Efforts About Your Customer
Get an email or go to most websites or a product company and they're, usually, telling you how great their technology is. Or how many bells and whistles their latest product has. In a small minority, there might be a company here or there who gets it and tells you how they can make life easier by
7 Productivity Secrets of Champions in Sports
To stay ahead of the game, one of the main goals companies strive to achieve is to improve productivity. Increased productivity means higher revenues and a stronger bottom line. So how can you improve productivity in the workplace? In many of the same ways that you improve productivity on the field.
6 Key Steps To Take For Driving Revenue Through Your Startup
As you have already learned (or will shortly), no matter how good your product, it won't sell itself. But, who knows it better than you? Who is more passionate about it? Unfortunately, that's both a positive and a negative. You know it too well, especially from a feature/function standpoint. But you
7 Talents An Entrepreneur Needs To Be Successful
Almost every day some aspiring entrepreneur raises the question with me or on some question board along the lines of "what does it take to be a successful entrepreneur? "Well it takes certain talents - those innate characteristics that define you as an individual, which can and should be developed