It is all too easy for our newly discovered passions to consume us. You want to be involved with it all the time. You want to buy all the fancy new gadgets you never knew existed. You want to talk about it all the time. The key here is not let your passion control you. Set time limits. If you
5 Ways You Can Improve Your Content Marketing To Capture Your Audience’s Attention
With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the good stuff. They want relevant content that helps them with a problem, makes life easier or just simply entertains with a positive, motivational boost.
How To Get To Know Your Ideal Customers Better
It’s all too tempting to produce content we enjoy creating and neglect the needs of our ideal customers (i.e. target audience). From the automotive industry to leisure and tourism, there’s a need for all brands and businesses to break free from their comfort zone in a bid to better
6 Signs That Your Company Culture May Be Stifling Your Business Success
I’ve found that creating and sustaining a culture that drives business success is one of the greatest challenges an entrepreneur or small business owner faces. A company’s culture is built on the business values upon which the company operates, usually, based on the owner’s own values. But
7 Steps To Follow For Business Success In 2018
It’s that time of year again to think about change, improvement, and new achievements for your company in the new year. But we know from research that 92% of New Year’s resolutions fail. So you might say, why bother? Instead, perhaps you should go about those resolutions in a more effective
How To Start a Business and Save For Retirement at the Same Time
Starting a business is an endeavor that is not for the faint of heart. It takes up to 24 hours a day, seven days a week, and every bit of your mental and emotional focus, not to mention, in most cases, a significant amount of your life savings. To muster up that much energy and effort, small
5 Ways To Find Out If Your Customers Are Happy
Most entrepreneurs assume that they have happy customers. And, of course, they want customers to love their product and company. Few know what customers are feeling and fewer still elicit or solicit the love they seek. They figure they can just Google their company to see if anybody is saying
6 Tips To Help You Look After Your Business During The Holidays
If you’re a business owner, you know how important it is to take breaks. The holidays are perfect for stepping away, relaxing and celebrating with your friends and family. But I bet you also know how hard it can be to stop working on your business for a chunk of time. You don’t want to stop the