It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your
How To Be Engaging With Your Content Marketing
Content marketing is important because it’s a primary and effective way to attract, engage and convert new customers. Conversely, if your website lacks engaging and compelling content, information, how much could this be costing you? When a prospect or customer visits your blog and website, they
Are LinkedIn Groups Worth The Effort For Your Brand?
LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video
How To Create Videos Your Audience Will Love
Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only two-fifths of marketers use video as a strategy. This suggests that while we love to bang on about it, we
How To Become More Empowered In Business And Life
The most effective way to tackle being overwhelmed in business (and life for that matter) is to set aside external success formulas and start building personal qualities that move you toward your goals, no matter how confusing and chaotic things get. Here are four of the most powerful qualities
Apple’s Using Your Call and Text Data to Combat Fraud
Apple has an interesting new method for combating fraud — administering “trust scores.” VentureBeat noticed a new provision inside the updated iTunes Store terms and privacy disclosure that came with Monday’s release of iOS 12, watchOS 5, and tvOS 12. Apple now says it will take into account
5 Tips To Help Build A High Impact Personal Brand
There was a time when a company’s brand meant everything. The founders and employees were simply a byproduct of that brand. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront. To achieve personal brand success, it should
How To Master Your Brand’s Instagram Stories
We’re all still learning about Instagram Stories and how to master the art of engaging our audience with them. That said, I have personally seen the impact of Instagram Stories – and it is massive. For example, I have seen more views on Stories than regular Instagram timeline posts, and a large