Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets you concentrate your marketing efforts on those consumers who are
In These 5 Cities You Can Still Ride A Streetcar
Streetcars lost favor with the American commuting public, but they are making a comeback—slowly. Cincinnati and Detroit will be launching new streetcar lines soon, and the 2000s saw a slow build up in the popularity of this mode of transport, starting with the launch of Portland’s successful line in
10 Steps To Follow When Creating Your Content Strategy
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here