Times are tough, but that doesn't mean that sales leads have all dried up. Sometimes in order to bring in a whole new customer base, your business just needs to try out something new. So, in the spirit of creativity and fresh ideas, here are 6 ways to increase sales leads. Make a Video Studies
5 Methods To Boost Your Twitter Engagement
Engaging with people on Twitter allows you to build relationships and get exposed to new opportunities. Most of the podcast interviews and guest blogging opportunities I have received were directly because of relationships I built with Twitter. However, engagement isn’t just for getting
How To Properly Use Hashtags
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to
7 Aspects of a Successful Social Media Strategy
It is imperative for your business to create a presence on social media if you wish to grow and reach and engage new and current customers. The benefits are simply too great to ignore. It is also important to note that you cannot launch a successful social media marketing plan without a
How To Re-Purpose Content: 11 Ways
Okay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge. Some of you hire others to do this on a full-time basis. Others have outsourced part of their
Hiring a Social Media Agency – Are You Asking the Right Questions?
“Why hire a social media consultant if I can do the job myself?” Most businesses have asked this question at least once because they tend to assume that social media starts and ends at having a Facebook fan page or a Twitter account. Wrong! Friends, believe me, it does not get the job done. Using
Advantages of Using Social Media for Your Small Business
If you own a small business then hopefully you have a presence on social media, because your competitor most likely does. Businesses, big and small, are hitching their marketing wagons to the social media star for a reason. They are getting results. Small businesses are reporting an increase in
7 Tips to Gain Your Reader’s Empathy
Most successful blogs have one thing in common. They offer information, ideas, and tips that readers can implement. Bloggers who have been there and done that and who can put themselves in the reader’s shoes win over the confidence of their audience. Establish empathy, be a problem solver and you’ll