1. Grab attention. You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world. Regardless of whether the statistic is true, it’s imperative that your marketing captures customers’ attention. Here’s
How To Be Engaging With Your Content Marketing
Content marketing is important because it’s a primary and effective way to attract, engage and convert new customers. Conversely, if your website lacks engaging and compelling content, information, how much could this be costing you? When a prospect or customer visits your blog and website, they
How To Create Videos Your Audience Will Love
Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only two-fifths of marketers use video as a strategy. This suggests that while we love to bang on about it, we
How Events and FollowMyCal Can Be Your Most Powerful PR and Marketing Weapons
Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts. By hosting or attending events, you can learn new skills, better network, earn extra money and more. Here’s how both virtual and in-person events can breathe
Learn What A Digital Marketing Strategy Is
Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses. Without a digital marketing strategy, how do you know your marketing is
How To Market Yourself As An Entrepreneur
As an entrepreneur or small business owner, one of the biggest challenges that lies between the failure or successful launch of an endeavour is the marketing plan or strategy used for the promotion of your business. Having a unique and saleable idea is key, but just as important is getting it out
5 Ways To Make Your Sales And Marketing Efforts About Your Customer
Get an email or go to most websites or a product company and they're, usually, telling you how great their technology is. Or how many bells and whistles their latest product has. In a small minority, there might be a company here or there who gets it and tells you how they can make life easier by
Rebranding: 5 Tips For Choosing A New Business Name
There comes a time in the lifespan of many businesses when it is determined that the best business strategy to move forward would be to rebrand the entire company. In the most extreme cases, rebranding can occur in every aspect of the business - even down to the name. As drastic a move as this