Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only two-fifths of marketers use video as a strategy. This suggests that while we love to bang on about it, we
How To Make Real-Time Marketing Moments Work For Your Brand
As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers has always been short. Now that customers have access to the world in the palm of their hands via their smartphones, it has become even more incumbent