When trying to get the word out about your business, you might feel discouraged by all the competition out there. Thanks to the rise of social media over the last decade, Twitter and platforms like it are no longer just for user entertainment; rather, businesses can benefit from
How To Master Your Brand’s Instagram Stories
We’re all still learning about Instagram Stories and how to master the art of engaging our audience with them. That said, I have personally seen the impact of Instagram Stories – and it is massive. For example, I have seen more views on Stories than regular Instagram timeline posts, and a large
3 Simple Steps For Reducing Customer Loyalty Turnover
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if you do not also spend time retaining your current customers, you could see your business experience
How To Make Real-Time Marketing Moments Work For Your Brand
As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers has always been short. Now that customers have access to the world in the palm of their hands via their smartphones, it has become even more incumbent
Branding: 3 Mistakes To Avoid As Your Business Grows
Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand – your business is growing, and you want nothing more than to share your excitement with the rest
How To Develop Personality For Your Brand
When we all meet someone the personality they entail says a lot about what kind of person they are. The same holds true for a brand. It is very important as a brand to have personality. The reason this is true is because when people are looking to connect with a brand they look for an aspect about