Given the quantity of articles, presentations and studies dedicated to the importance of video in marketing, you’d assume its adoption was near-universal. Yet according to Aberdeen Group, only two-fifths of marketers use video as a strategy. This suggests that while we love to bang on about it, we
Apple’s Using Your Call and Text Data to Combat Fraud
Apple has an interesting new method for combating fraud — administering “trust scores.” VentureBeat noticed a new provision inside the updated iTunes Store terms and privacy disclosure that came with Monday’s release of iOS 12, watchOS 5, and tvOS 12. Apple now says it will take into account
How Events and FollowMyCal Can Be Your Most Powerful PR and Marketing Weapons
Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts. By hosting or attending events, you can learn new skills, better network, earn extra money and more. Here’s how both virtual and in-person events can breathe