The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target demographic. For example, the social media strategy used by a sports company like Adidas, which caters mostly to the younger crowd, will be vastly different
Expand Your Social Media Presence With These 5 Quick Tips
Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an
4 Tips To Ensure Video Content Marketing Success
As videos become increasingly popular, they are the perfect compliment to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy. According to a report by Demand
Six Questions To Help You Find Your Target Customers
Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets you concentrate your marketing efforts on those consumers who are
10 Steps To Follow When Creating Your Content Strategy
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here
How To Handle Negative Feedback on Social Media
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many
10 Ways Social Media Can Benefit Your Business
Social media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that. Many times people get so caught up in tools that little time is
How To Be Consistent With Your Social Media Marketing
With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. You know you need to do it, however, trying to find the time to fit it into your already packed schedule can feel like an uphill battle. Commit To A