The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb,
Startup Tips – How To Scale Your Social Media Marketing
While large companies have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have that option. Oftentimes, it may feel as though you are running a one-man or one-woman show, leaving you to wonder how you will ever find time to do
Which Metrics Should Your Business Be Using To Measure Influencer Marketing?
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by
Learn What A Digital Marketing Strategy Is
Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses. Without a digital marketing strategy, how do you know your marketing is
How To Market Yourself As An Entrepreneur
As an entrepreneur or small business owner, one of the biggest challenges that lies between the failure or successful launch of an endeavour is the marketing plan or strategy used for the promotion of your business. Having a unique and saleable idea is key, but just as important is getting it out
6 Tips For Using Twitter To Improve Customer Service
Love it or hate it, Twitter has become the new “word of mouth” and has given customers a whole new level of power. Simply by posting a comment on Twitter, customer opinion can now reach thousands (if not hundreds of thousands) of people in the space of minutes. Unfortunately, if that comment is
How To Make Real-Time Marketing Moments Work For Your Brand
As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers has always been short. Now that customers have access to the world in the palm of their hands via their smartphones, it has become even more incumbent
How To Use Social Media To Build Customer Loyalty
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight.