There was a time when a company’s brand meant everything. The founders and employees were simply a byproduct of that brand. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront. To achieve personal brand success, it should
How To Master Your Brand’s Instagram Stories
We’re all still learning about Instagram Stories and how to master the art of engaging our audience with them. That said, I have personally seen the impact of Instagram Stories – and it is massive. For example, I have seen more views on Stories than regular Instagram timeline posts, and a large
5 Ways You Can Improve Your Content Marketing To Capture Your Audience’s Attention
With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the good stuff. They want relevant content that helps them with a problem, makes life easier or just simply entertains with a positive, motivational boost.
How To Get To Know Your Ideal Customers Better
It’s all too tempting to produce content we enjoy creating and neglect the needs of our ideal customers (i.e. target audience). From the automotive industry to leisure and tourism, there’s a need for all brands and businesses to break free from their comfort zone in a bid to better
5 Ways To Find Out If Your Customers Are Happy
Most entrepreneurs assume that they have happy customers. And, of course, they want customers to love their product and company. Few know what customers are feeling and fewer still elicit or solicit the love they seek. They figure they can just Google their company to see if anybody is saying
How Events and FollowMyCal Can Be Your Most Powerful PR and Marketing Weapons
Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts. By hosting or attending events, you can learn new skills, better network, earn extra money and more. Here’s how both virtual and in-person events can breathe
Five Things To Consider When Turning Customers Into Brand Ambassadors
Every business dreams of having customers zealously advocating for their brand with the same kind of steadfast loyalty that Apple and Google have proven is possible. However, turning a customer into a fan is hard enough, and turning a fan into a die-hard brand ambassador requires a type
How To Work With Influencers To Promote Your Startup
In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing