1. Grab attention. You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world. Regardless of whether the statistic is true, it’s imperative that your marketing captures customers’ attention. Here’s
How Your Brand Can Leverage Twitter To Break Through The Noise
When trying to get the word out about your business, you might feel discouraged by all the competition out there. Thanks to the rise of social media over the last decade, Twitter and platforms like it are no longer just for user entertainment; rather, businesses can benefit from
How to Influence Buyers Using the Power of Brand Personality
When every option looks, sounds and acts the same, how do customers choose? All products, in every industry, risk becoming a commodity. Technologies can be copied so quickly that new features and functions – even product quality – aren’t sufficient to grow your business. The same information,
Learn How To Measure The ROI Of Your Social Media Campaign
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whether social
10 Strategies Small Business Owners Can Use To Nurture A Successful Social Media Presence
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a
How to Use Social Media to Engage With Clients
It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your
How To Be Engaging With Your Content Marketing
Content marketing is important because it’s a primary and effective way to attract, engage and convert new customers. Conversely, if your website lacks engaging and compelling content, information, how much could this be costing you? When a prospect or customer visits your blog and website, they
Are LinkedIn Groups Worth The Effort For Your Brand?
LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video