Do you struggle with what needs to be shared on your social media pages to ensure social media success?
Social Media consumes a big part of our day. We receive real time news, access information on a particular topic, search for communities of relevance to our niche interests and to simply stay in touch with family and friends.
How we maintain relationships and communicate with each other will never be the same because social media has made it all so much more accessible, effective and fun.
There is a right way and a not so right way to use social media. The key is to make the right choice to ensure social media success and see impressive results. This is done by being committed, consistent, strategic and educating.
Commit
Don’t use social media just because it’s the popular thing to do. You must have a reason and thought out plan of why you want to use it. You must then be willing to create meaning, purposeful and valuable content for yourself and others, equally.
Consistency
Being consistent on social media is the key to building loyalty and relationships. The more you show up, engage and create value on a daily basis the more others look forward to engaging with you and trusting you.
Strategic
To be successful in social media, you must have a strategy. This is your chance to shine and show who you are, what do you and how you can help. Create content that is knowledgeable, trusting and authentic. By doing so, you are helping others become successful and see positive results.
Educate
Many companies and individuals use social media for a variety of reasons. If you want to become successful in social media, you must educate and inspire those who follow and engage with you. This is your chance to be a teacher and inspiration to others. Remember, brands and people arrive daily and are looking for answers and solutions so never be afraid to share a how to article just because you think, “oh they know how to do that.”
There are many components to ensure social media success. The key lies in being committed, consistent, strategic and educational. When encompassing these components, don’t forget to be kind, be real and know your personal boundaries when sharing and respect others’ boundaries as well.
Ben says
This is inspiring, it drops an idea in my mind after I finish reading it.. Nice work