Every business dreams of having customers zealously advocating for their brand with the same kind of steadfast loyalty that Apple and Google have proven is possible. However, turning a customer into a fan is hard enough, and turning a fan into a die-hard brand ambassador requires a type
How To Work With Influencers To Promote Your Startup
In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing
5 Crucial Steps To Maximize Growth Potential For Entrepreneurs
Launching a start-up is no small task. Getting those early customers and revenue, adding the necessary contractor or employee and the additional supplier, as revenue incrementally ramps. But how do you really get your young company ready for sustained growth, that is growth that is both dramatic and
3 Ways To Growth Hack Your Startup
The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb,
Startup Tips – How To Scale Your Social Media Marketing
While large companies have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have that option. Oftentimes, it may feel as though you are running a one-man or one-woman show, leaving you to wonder how you will ever find time to do
3 Simple Steps For Reducing Customer Loyalty Turnover
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if you do not also spend time retaining your current customers, you could see your business experience
Which Metrics Should Your Business Be Using To Measure Influencer Marketing?
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by
Learn What A Digital Marketing Strategy Is
Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses. Without a digital marketing strategy, how do you know your marketing is